Creative content and brand expert who loves building strong brands through content creation and storytelling.

  • “Zoe is a strong content marketer and copywriter. While working with her, she stepped up to develop her skills as the requirements for content marketing evolved. For example, she picked up influencer management successfully, displaying her openness to new ideas and thinking. Her copywriting truly reflects a focus on the audience, with Zoe having a special capacity to ensure she represents the customer's voice. That empathy not only is reflected in her work, but also how she works with colleagues as well. I enjoyed our time working together, when her collaborative style shone through.”

    Rajan Lakhani, Head of PR & Comms at Plum

  • “Zoe helped us develop a tone of voice that reflected our business’ absolute passion for all things sweet, in readiness for our new site launch. She went on to produce copy for the site including category landing pages, product copy, and our customer service pages. We were delighted with the results. Zoe was a pleasure to work with and was incredibly reliable, delivering the copy we needed on time and within budget, without the need for several rewrites.”

    Josh Laurier - Brand Manager at English Cheesecake Company

  • “I had the pleasure of working with Zoe during our time at Experian, collaborating closely on website pages and email campaigns. She’s not only an excellent copywriter but also brings a sharp eye for design that made every project I got to do with her smoother and more enjoyable. Her ability to think holistically about content and layout elevated the quality of our work and made her an invaluable creative partner. Any team would be lucky to have her!”

    Joanna Pawluk, Digital Design Specialist – UX/UI Emirates

  • “Zoe is just a pleasure to work with! On a personal level, her positive outlook and warm personality made her an absolute dream client. Professionally, I always felt she was a true partner when it came to working on projects together due to her openness to ideas and innovation. This inquisitive nature to know more paired with a collaborative approach made each project not only enjoyable to work on but allowed us to make impact, resulting in strong campaign outputs.”

    Claudia Sutton, Global Client Solutions Manager FMCG at Meta

  • “Zoe is a first-class copywriter. I've worked with her for around 6 years, and have always been impressed by her ability to produce highly effective content and copy for different retail categories from fashion to electricals and more. I'd recommend her to anyone looking to improve the relevance and calls to actions around their content.”

    Martin Newman, ex CEO Practicology

  • Thank you Zoe for all of your work, ideas and collaboration, you're one of the best people in this industry I've had the pleasure of working with. I am hoping for the absolute best for your next opportunity, I will make sure we cross paths again. Best of luck Zoe, thank you for being such a ray of sunshine!
    Devamsha Gunput, Creator & Financial Educator

A bit more about me…

20+ years’ experience creating customer-first content for the likes of Experian, Canon, House of Fraser, Wilko, Benefit Cosmetics, B&Q, Monica Vinader and National Geographic.

Notable achievements in my current role include:
🌟 Leading the successful launch of Experian’s first always-on influencer programme – helping to increase social media followers by 500% within 18 months.
🚀 Heading up the content design team responsible for the end-to-end user journey for Experian’s biggest feature launch in the last five years.
📝 Responsible for forming and mentoring the current content team of four copywriters, working across CRM, paid social, eCommerce and SEO.

More copywriting samples can be found here